Bruce Molloy
Bruce Molloy

Bruce is digging deep to help save the environment

IT'S not every day you get to dine beside your hero. So Bruce Molloy savoured every moment of his lunch "date" with environmental advocate Erin Brockovich.

Brockovich became a household name campaigning for justice after an American multinational company polluted a small town's water supplies, leading to several deaths from cancer.

Her dogged research and determination to give a voice to those affected led to the largest payout in American history to the victims.

Her story was made into a Hollywood movie.

Along with former American vice-president Al Gore, Brokovich has been an inspiration for Bruce in his own campaign to empower people to eat better, healthier and more sustainably.

Last year, Bruce produced a documentary, Stop in the Middle, which was runner-up in Brockovich's International Environmental Crusader film competition.

Judges were so impressed with the effort that they rewarded Bruce with an impromptu prize of lunch with Brockovich in Brisbane.

Bruce said the brief encounter with the international environmental activist had given him the energy and drive to continue developing his Edible Landscapes vegetable garden consultancy and products.

"At the time, I was going through a hard time with the business," he said.

"Erin told me if you stick to your guns and if you really know deep down what you are doing is true, you will make a difference."

After he came across Gore's movie An Inconvenient Truth, Bruce left his career as a graphic designer and photographer to devote his time to vegetables.

In 2007, he developed the idea of community gardens on the Sunshine Coast.

His goal was to help people create their own fresh food supermarket with fresh veggies, fruits and herbs.

Since the launch of Edible Landscapes, Bruce, 43, has changed the lives of hundreds of Australians by educating them on how to set up a quick and easy vegetable bed in their own backyard.

Ultimately, he hopes to create happier and healthier communities.

Bruce said the freshest fruit and veggies were picked from the tree or pulled from the ground.

They dropped in nutritional value for every hour between then and when they reached the consumer's fridge and pantry.

The self-proclaimed "gardening serial-killer" said initially he just wanted to learn how to grow his own food, but had failed miserably.

Instead of giving up, Bruce founded Edible Landscapes to teach himself how to succeed.

After a long and tedious search, he developed the new product, Edible Garden Design packages and Veggie Beds, which aimed to deliver holistic fresh-food production to as many people as possible.

Bruce said his team helped schools, families and companies set up their own eco-friendly, custom-made sustainable gardens.

"Sometimes people think it is difficult, but it is really simple to grow your own garden," he said.

"It is like Lego for your backyard."

The past 12 months, Bruce has seen a growing demand to "get back to basics" in the garden.

"The prices in the supermarkets are getting more expensive and the quality is so poor," he said.

"A tomato tastes like an apple half the time or when you crunch into it, it feels like an apple."

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  • Know what soil you need
  • Use lots of compost
  • Growing your own garden is a long-term investment
  • Let go of the need for instant gratification
  • You do not have to be a gardener to grow your own veggies
  • Take control over what food you eat


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