Meghan Markle walks down the aisle. Photo: Pool photo via AP
Meghan Markle walks down the aisle. Photo: Pool photo via AP

Lolly firm accused of racist Meghan slur

A GERMAN lolly maker is in hot water after it compared new Duchess of Sussex Meghan Markle to a chocolate marshmallow.

Super Dickmann, for that is the company's actual name, has been kept busy fending off accusations that it was a racial slur aimed at the new royal.

On the brand's Facebook page, the company posted a cartoon of one of its products, a Schokokuss or "chocolate kiss". The chocolate-covered marshmallow was wearing a wedding dress and tiara and was placed in a grand church.

Above the cartoon bride was the caption "a foam in white", which is a reference to the sweet's filling, a pun on the phrase "a vision in white".

The caption read: "What are you looking at? Wouldn't you also want to be Meghan today?"

Many of Super Dickmann's 249,000 Facebook followers were less than impressed.

One said the image was "racist s**t", adding: "Saw Dickmann's commercial and want to set something on fire," reported The Sun.

The post from German firm Super Dickmann accused of racism against Meghan Markle.
The post from German firm Super Dickmann accused of racism against Meghan Markle.

"Someone actually made a decision to do this," wrote one person on Twitter. Another said: "The prize for the dumbest royal wedding post goes to Super Dickmann."

Initially the company posted a lighthearted response on Facebook saying: "A big pardon! The world of Super Dickmann's is colourful and diverse and far from racist thoughts."

However, the post was later removed with a company spokesman saying the post was "stupid and embarrassing".

A campaign group, The Initiative for Black People in Germany, posted: "As if we didn't have to listen to enough subliminal racist comments on television during the wedding."

This appears to be a reference to complaints about German television broadcaster ZDF which was accused of being subliminally racist throughout the broadcast of the royal wedding.

The BBC reported that commentators called the bride "exotic" on multiple occasions, that the Queen was "turning a blind eye to Meghan" and that the choir "sang beautifully black".

ZDF denied the accusations.