Gruen host Wil Anderson with panelists Todd Sampson and Russel Howcroft.
Gruen host Wil Anderson with panelists Todd Sampson and Russel Howcroft. ABC TV

Gruen's experts set to weigh in on Trump, Clinton and Rio

WIL Anderson is chomping at the bit to begin filming the new season of Gruen.

The comedian hosts the popular series which dissects advertising, marketing and spin alongside industry experts Todd Sampson and Russel Howcroft.

Prime Minister Malcolm Turnbull's early call for the 2016 Federal election derailed the show's plans to produce an entirely politically focused 2016 season.

With the show's busy stars blocking out a particular time of year for the show, they weren't able to adjust their schedules to film any earlier.

"He's actually my local member and he (expletive) my year," Anderson tells APN's The Guide.

"I also had more Tony Abbott jokes than Malcolm jokes so he's screwed me twice."

The drama turned out to be a blessing in disguise though.

"Sometimes you don't know what's best for you," he says. "Having been overseas and watching it from a distance, I'm so glad we didn't do an election show.

"There's never been a longer, more boring, overly-examined election. We like to find angles nobody else is focusing on and it would have been incredibly difficult to do that. Instead of having to talk about the election each week we can go 'is there anything interesting in the world of politics we have to talk about?' If not then we don't have to."

Instead, Anderson, Sampson, Howcroft and their rotating roster of special guests will analyse major events, including the Rio Olympics and America's Presidential Election race.

"This US election is one of the most fascinating things of all time," Anderson says.

"You have an actual brand -Trump. The name is on the building; that is his brand. So there's a brand running against the biggest American political establishment brand - the Clintons.

"Trump is this outrageous figure who does everything a brand would never do, and then you have this play-it-safe, old-school, corporate brand of the Clintons.

"The interesting thing is many people have already locked in their opinions about them, which begs the question of would negative campaigning even work? What would you say about Trump that he hasn't already said about himself?"

Anderson also reveals the show's witty banter comes from an extensive rehearsal period.

"The first time we did Gruen we did trial shows testing me and the guests," he says.

"We've just kept that system, partly as an exercise because there's such a big gap between seasons and also to audition new guests. We do four (trial) panel shows and we run 16 new guests through. We feel like we're rewarded by that in the show."

Gruen premieres tonight at 8.30pm on ABC1.