Rob Lindsay and Carol are making heads turn at the Ekka this year.
Rob Lindsay and Carol are making heads turn at the Ekka this year. Sherele Moody

High hopes for Carol the heifer at the Ekka

"OH! Carol, I am but a fool."

Neil Sedaka may have had Rob Lindsay in mind when he penned the lyrics for his hit song.

Mr Lindsay, the owner of Warwick's Waraba Illawarras, is clearly smitten by the young leggy heifer he calls Carol.

And there's no wonder - she's got a perfect udder, lovely bone structure, a beautiful coat, and big dark eyes you can lose yourself in and face that says … well … "look at me".

In fact, she's so photogenic that her broad bovine mug was plastered all over last year's Ekka publicity material.

"She's got a great personality," Mr Lindsay says as he leads Carol down the alley of the large old cow shed at the Ekka in Brisbane.

"She's a bit of a character that heifer.

"She's up there with the best I've bred."

The father of one and his wife Jo have a small breeding herd of illawarras.

Mr Lindsay also manages a 220-head holstein herd at Toogoolawah.

He said coming to the Ekka was a chance to get his charges noticed.

He has high hopes for his favourite cow when she enters the ring on Friday.

"Carol came here last year and was third in her class," he says.

"She shows in the under two-year-old section this year.

"She'll go close to winning her class and if she wins she'll go on to compete for the juvenile championships and hopefully the supreme juvenile championship."