Noosa Main Beach
Noosa Main Beach

Next Qld Government must deliver on 11,400 Coast jobs

THE next State Government must do everything in its power to shore up 11,400 Sunshine Coast tourism jobs.

The Tourism and Transport Forum says the region's households would pay $1427 more in taxes without tax generated from the industry.

The TTF's blue-print reveals the sector employs about 2200 people in Noosa, 1400 in Glass House, 1500 each in Buderim and Caloundra, 2200 in Maroochydore, 1600 in Kawana, 1300 in Nicklin and 1200 in Pumicestone state electorates.

The Coast has one of the state's highest levels of tourism employment.

Domestic tourists spend about $1.8 billion each year in the Coast region.

TTF chief Margy Osmond said tourism offered a bright light in a tough economic climate.

She said the LNP and Labor election policies needed to be strengthened to increase visitor revenue.

"At a time when Queensland's unemployment levels are the highest in the nation, when uncertainty in the commodities sector is continuing to wreak havoc with the state economy, tourism is continuing to provide employment opportunities," Ms Osmond said.

"Queensland is one of the country's most tourism dependent states but has been steadily losing market share of international visitors since 2009. Overnight expenditure is currently growing at only half the rate it needs to meet the 2020 target of doubling overnight expenditure."

Should we invest more in the Sunshine Coast tourism industry?

This poll ended on 26 March 2015.

Current Results

Yes, it's really important to maintain the industry


Yes, let's make the industry even better and create more jobs


No, there's more to the Coast than just tourism


I don't care, I don't work in tourism


This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

Tourism Minister Jann Stuckey said the LNP would invest $60 million in the industry if it won Saturday's election.

"The $60 million Queensland First tourism fund will be dedicated to attracting world-class sporting events, major cultural events and also film productions that will continue to put Queensland on the international stage," Ms Stuckey said.

"The package announced last week includes $20 million for drive tourism and a continuation of the highly successful $8 million Attracting Aviation Investment Fund."

Opposition Leader Annastacia Palaszczuk committed $100 million to protect the Great Barrier Reef and its tourism industry and a $40 million boost for Tourism and Events Queensland.

"Labor is focused on creating jobs and the tourism sector will have a seat at the table on our Jobs Queensland board to provide the advice and direction on workforce and training needs so that Queensland can deliver a world-class tourism experience," Ms Palaszczuk said.

"Our funding commitment will give the tourism industry the stability it needs to attract new events and promote Queensland as a world-class holiday destination. Labor will start by reversing the cuts made by the LNP government to Tourism and Events Queensland so we can promote Queensland's tourism industry locally, interstate and abroad."




1. No new tourism taxes.

2. A tourism and transport strategy within 12 months.

3. Expansion and connection of the Gold Coast light rail to the heavy rail.

4. More marketing, events and business events funding, including funding for Tourism and Events Queensland.

5. A funding model for the South Bank cultural precinct.



1. $60 million Queensland First tourism fund to bring world-class sporting events, major cultural events and film productions to the state.



1. A $10 million a year increase in the Tourism and Events Queensland budget for four years.

2. Four-year funding guarantee to support new and improved major events for the state.

3. A focus on attracting visitors from emerging tourism markets.

4. No bed tax.

Source: Tourism & Transport Forum's Queensland Tourism Business Count & Employment Atlas; Tourism and Events Queensland; LNP; ALP