Lure of the beach beats The Hobbit at box office

MODEST crowds have descended on Gympie's Sovereign Cinema this Christmas holidays, with less numbers than anticipated going to see the much-touted Lord of the Rings trilogy prequel, The Hobbit - An Unexpected Journey.

The Hobbit has a different tone to The Lord of the Rings.

Reviewer Troy Spacie says it is not as dark and sinister.

Middle Earth has been living in peace for a long time; evil hasn't cast its ugly shadow there yet and the tone and look of the film reflects that, he says.

Cinema spokeswoman Sharon Crane said some good crowds had gone through the door since the school holidays started, and especially since The Hobbit opened on Boxing Day, but with the hot, fine weather encouraging many Gympie families to the coast, numbers had not been quite what they expecting.

The cinema is currently screening The Hobbit, Wreck-it Ralph, Pitch Perfect and Rise of the Guardians. Screening times can be found in The Gympie Times or at the cinema website www.sovereigncinema.net.au.

The Hobbit will continue for the next three weeks.

Another favourite with the kids opening here on January 10, is ParaNorman, with the Life of Pi starting on January 17, and the much-acclaimed Les Miserables and Django Unchained both opening here on January 24.